Turning cultural insight into ideas people care about.
The premise
Because every product, brand, business and career exists within a story.
When the story changes, new possibilities emerge.
The workshop
StoryThinking is a one-day creative workshop designed to help teams break out of familiar thinking and develop culturally relevant strategies and solutions around a real challenge.
Not a lecture. Not a traditional brainstorming session.
It’s a working day.
Together, we explore the cultural shifts, human behaviors and emerging patterns shaping your world. We challenge assumptions, make unexpected connections and apply proven creative techniques directly to your business, brand or industry.
The facilitated sessions are designed to give everyone in the room a voice, bringing together perspectives that don’t always get heard in the usual day-to-day environment.
The result is not only fresh thinking, but renewed energy, stronger collaboration and a shared sense of possibility.
By the end of the day, your team doesn’t just leave inspired. You leave with concrete concepts, strategic directions and practical frameworks you can actually use.
Clients
Creative thinking shaped by decades of working with organizations and audiences around the world.
The StoryThinking Method
They emerge when we notice a shift others haven’t noticed yet. When we look at something familiar from an entirely different perspective.
That’s what StoryThinking is designed to do.
Developed from decades of creating, developing and adapting concepts for audiences around the world, the StoryThinking Method brings together:
We start outside your organization.
What’s happening in culture? How are behaviors, expectations and desires changing? What are people watching, buying, sharing, reading and talking about? What emerging signals could have implications for your business?
We look beyond your own industry to discover inspiration and opportunity in unexpected places.
Innovation often gets stuck because we keep approaching a challenge from the same perspective.
StoryThinking uses narrative, forced connections, pattern recognition and creative exercises to challenge assumptions and turn familiar problems upside down.
The objective is not simply to find different answers.
It’s to ask more interesting questions.
Insight becomes action.
Using the opportunities we’ve uncovered, we work together to generate, develop and pressure-test new concepts, strategies and solutions.
Products. Experiences. Content. Services. Brand initiatives. Business opportunities. New ways of engaging customers and audiences.
The process is designed to unlock the creative intelligence already in the room.
The disciplines in the room
But StoryThinking isn’t something we simply teach your team. We apply it together.
Every workshop is built around your company’s real challenges and opportunities. The method gives us the tools. Your business provides the challenge. Together, we develop new possibilities, strategies and solutions.
Built around your challenge
Before the session, I work with you to identify the question worth solving and research the cultural landscape around it.
That might be:
How could we connect with a new generation of consumers?
What could the next expression of our brand look like?
Where are the unexpected growth opportunities in our category?
How could we reinvent an existing product, service or experience?
What opportunities could emerge from changes outside our industry?
How do we stay relevant as our audience changes?
That challenge becomes the creative brief for the day.
What happens in the room
StoryThinking is participatory, fast-moving and deliberately different from a typical corporate workshop.
Throughout the day, we lead the group through cultural discovery, collaborative exercises, creative challenges and focused development.
The sessions are structured to create a level playing field where people can contribute beyond their usual role or hierarchy.
Different perspectives enter the conversation. Colleagues hear from one another in new ways. Teams discover knowledge and creative intelligence that may already exist within the company but isn’t always surfaced.
We might dissect an emerging cultural behavior.
Borrow a mechanism from another industry.
Force two seemingly incompatible concepts together.
Turn an existing assumption upside down.
Look at a challenge through the eyes of a completely different audience.
Push the thinking somewhere unexpected and then bring it back to something useful.
Some exercises expand the possibilities. Others help us identify what is strategically worth pursuing. The objective is always the same: get beyond the obvious and turn fresh thinking into something useful.
More than a workshop
StoryThinking is designed to deliver concrete outcomes, but there is another benefit that can be just as valuable.
It gives teams a creative reset.
Stepping away from day-to-day responsibilities and working together in a completely different way can be a powerful motivational boost.
People are invited to contribute, experiment and challenge assumptions without being limited by their job title or usual responsibilities.
The facilitated format gives quieter voices space to be heard and creates new conversations across departments, disciplines and levels of seniority.
Teams often rediscover how much knowledge, imagination and potential already exists in the room.
They leave with fresh energy, greater ownership and a renewed sense of what’s possible together.
About
My career has been built around creating, developing, adapting and positioning concepts for audiences around the world.
In television and entertainment, anything you create has to do something incredibly difficult: it has to make people care.
That means constantly reading culture, understanding human behavior, recognizing patterns, finding unexpected connections and turning an initial thought into something compelling enough that someone wants to experience it.
Over time, I realized that the creative disciplines behind this process could be applied far beyond entertainment.
That’s where StoryThinking began.
I created the StoryThinking Method to bring those creative tools into the room and apply them to real-world challenges.
I don’t come in to tell your team what to think.
I lead a process that gives people a voice, challenges familiar thinking and helps the group uncover solutions none of us would have arrived at alone.
For individuals
The StoryThinking Method can also be used with groups of individuals navigating career or life transitions.
The same principles apply.
We look for patterns in your experience, challenge the story you’ve been telling yourself, identify transferable strengths and explore unexpected possibilities for what could come next.
Through guided exercises and facilitated discussion, participants benefit not only from their own reflection but from the perspectives and experiences of the group.
These sessions turn reinvention from an abstract question into concrete possibilities, directions and next steps.
Because sometimes innovation begins with reframing your own identity.
Bring StoryThinking to your team
A StoryThinking workshop is designed around your organization, your people and a question that matters to you.
Bring your team together for a day that combines cultural insight, strategic thinking, creative problem-solving and genuine participation.
Let’s turn fresh thinking into strategies and solutions you can take forward.
One day. Many new possibilities.
Book a conversation